Facebook is beating Google in the race to invade your privacy

The following write-ups are the reasons I have become convinced that Facebook needs to be stopped.

Top Ten Reasons You Should Quit Facebook:
http://www.rocket.ly/home/2010/4/26/top-ten-reasons-you-should-quit-facebook.html

And...

Robert Scoble of Rackspace was kicked off Facebook for trying to import his personal information into a third-party app for synchronizing his contacts (his account was re-activated, but imagine if you *weren't* Robert Scoble of Rackspace):
http://scobleizer.com/2008/01/03/ive-been-kicked-off-of-facebook/

All this, along with the most recent Facebook insanity packaged as "feature" and unleashed upon its users, to my mind makes Facebook the far and away winner in the race to eradicate our privacy online.

Google's still a contender, but somehow I still trust Google. I mean, Google has never intentionally locked me out of my e-mail account because of some perceived violation of its nebulous terms-of-service. Nor has Google prevented me from retrieving my contact information. In fact, Google has facilitated the transferring, exporting, copying, and sharing of my own personal data through the availability of its application programming interfaces and online software labs.

You simply must check out this rather frightening infographic which is found over at Matt McKeon's website. McKeon is a software developer in the Visual Communication Lab at IBM Research's Center for Social Software.

Also, from Boing Boing's fascinating post which lays out the exposition of Facebook's march towards its Orwellian market share of your personal information -- a quote from Tim Spalding:

Why do free social networks tilt inevitably toward user exploitation? Because you're not their customer, you're their product.

So, you tell me. What's the difference between a human product, and a slave? Remember, it is a fallacious argument to suggest that any rights to one's own personal information have been given up just because one voluntarily signs an EULA.

Facebook doesn't care about your privacy

Today I pulled up a web page in my browser to read its article on Google Buzz links, which turned out to not be the info for which I was looking (why does Obi-Wan's Jedi mastery not imply mastery of English grammar?), and what did I see?

This:
What the hell? How does it know that none of my friends already clicked the thumbs-up icon button to indicate that they liked that web page? If my friends had liked the web page that I was viewing, how does it know who my friends are?

Facebook's new "Personalization" web feature. The Personalization feature is a little bit of code that web authors and bloggers can put on their web pages.

This code "phones home" to Facebook every time you access that page. This is not very new. Trackers and web hit counters do this all the time and generate marketing information and ad success rates. But the key here is that Facebook knows exactly who you are and what precisely you are viewing on the web.

Sites accessing the Personalization feature have access to all your public Facebook information, which includes your name, profile picture, gender, and friend and fan page connections.

Considering that Facebook's Personalization code can be placed on any web page on the Net, it seems that this has some pretty broad privacy implications. I have turned off the feature in the privacy settings of my Facebook account. It was on by default, and the introduction page that was splashed on my profile announcing it's arrival did not explain how to turn it off.

Protect your privacy -- turn off Facebook's Personalization feature that tracks your activity on the web by following these steps:

1. Go to your profile, and bring up the "Account" menu, and choose "Privacy Settings" from the drop-down.
2. Click on the "Application and Websites" link.
3. In the section "Instant Personalization" for "Control[ing] how select partners can personalize their features with my public information when [you] first arrive on their websites", click the "Edit Setting" button.
4. Make sure that the check-box for on this page is unchecked. Apparently, once you have removed the check from this box, your setting will be saved.

There is still no guarantee that Facebook isn't keeping track of every partnered website that you visit.

The cookie used by the Personalization widget is your Facebook cookie. That cookie is stored in your web browser. So every time the Personalization code phones home it sends your user name to Facebook, along with the URL of the website making the request to access your information.

Do you see how easy it is for Facebook (and other sites) to keep a log of every single website that you visit? So long as their code is used often enough by people who write the websites that you visit, eventually Facebook can collect a pretty good profile of your web usage.

It's one thing for Facebook to know who all your friends are simply because they help you keep in touch with them. But now Facebook can know things about you that are well beyond information about your social connections. As of this post, this is the default setting -- their new feature defaults to spying on you.

Are you comfortable with that?